Marketing Consultancy for Industrial Minerals

Replus Business helps companies to change the conventional view of business and market, from the management function, to one of strategic driver of value creation, which makes us distinguished from its competitors in that we provide extensive advice and services that ensure that products or services are promoted and marketed effectively whilst taking into account the differences between Chinese and British culture and regulations. 

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For sold: CRO (Conversion rate optimization)

For Business: with better ROI (Return of Investment)

For sustainable development: CRM (Customer Relationship Management)

 

All for Industry 4.0!

Digital Marketing by Phase

01

For Who is:

New to a market and need increasing brand awareness

02

For Who had:

Already had some influence in the market, but need CRO or CRM

03

For Who Need:

Strategy for market expansion

&

Sustainable Development

Our Strategy

Plan

Execute

Optimize

Measure

Track

Our Services

Website Design

Strategic Marketing Plan

 

Segmentation Module

Step 1: Know your customers

Establish the Customer Framework and Select Targets provides the platform for structuring the market and defining the opportunity, which include increased customer engagement, monetisation, retention and loyalty.

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After analysis of customer and user, during this step, the role of supplier vs. buyer marketing is defined, which may include development of a quantified, segmentation fact base, to inform subsequent project steps.

Step 3: Messaging and Campaign Design

For high involvement products solution, technology and device purchases, multiple benefits may need to be communicated (in support of the positioning). A messaging framework that aligns individual messages (by message type) against target customer requirements significantly improves communication effectiveness. 

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Marketing campaigns are organised, strategised efforts to promote a specific company goal, such as raising awareness of a new product or capturing customer feedback.

Step 2: Know your position

Define the value proposition establishes the hypothesized core offering, addressing both downstream and end market benefits. During this step, a value proposition is hypothesized to obtain customer and user feedback on the full set of downstream and end market benefits.

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Create the Brand Positioning and Identity. The strongest mineral brands have at their centre a clear, succinct expression of their brand’s positioning, supported by a portfolio of products and messages that align with that positioning.

Step 4: Communication Plan and Creative

If you’re seeking outside consulting service assistance, make sure your marketing consultant has the industry and functional expertise of non-metallic minerals to deliver deep market and customer insight. 

 

The prior steps is the brand digital transformation brief, which our marketing consultant develops in collaboration with the client team, to direct communication planning and creative implementation. 

Clients call us when they want to …

Obtain deep branding and digital marketing expertise

Grow their existing business through improved marketing and innovation

Free up the internal team for other pressing business objects

Integrate businesses and brands as a result of mergers, acquisitions and re-organizations

Enter new markets with existing products or services

Infuse fresh thinking, cross-industry perspective and objectivity

Why Replus Business?

Market-driven, customer-centric approach for improved strategic decision-making

Consultant skills encompass strategic consulting, business operations and digital marketing

Our work balances strategic marketing and practical application to build brands and grow businesses

Strong relationship with Liaoning magnesia industry

7-year track record of in-deep research about China's magnesia and refractory industry

 

©2020 by REPLUS BUSINESS (UK) LIMITED.

Registered in England and Wales

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