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Strategic Marketing Plan

Step 1: Know your customers

Establish the Customer Framework and Select Targets provides the platform for structuring the market and defining the opportunity, which include increased customer engagement, monetisation, retention and loyalty.

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After analysis of customer and user, during this step, the role of supplier vs. buyer marketing is defined, which may include development of a quantified, segmentation fact base, to inform subsequent project steps.

Step 3: Messaging and Campaign Design

For high involvement products solution, technology and device purchases, multiple benefits may need to be communicated (in support of the positioning). A messaging framework that aligns individual messages (by message type) against target customer requirements significantly improves communication effectiveness. 

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Marketing campaigns are organised, strategised efforts to promote a specific company goal, such as raising awareness of a new product or capturing customer feedback.

Step 2: Know your position

Define the value proposition establishes the hypothesized core offering, addressing both downstream and end market benefits. During this step, a value proposition is hypothesized to obtain customer and user feedback on the full set of downstream and end market benefits.

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Create the Brand Positioning and Identity. The strongest mineral brands have at their centre a clear, succinct expression of their brand’s positioning, supported by a portfolio of products and messages that align with that positioning.

Step 4: Communication Plan and Creative

If you’re seeking outside consulting service assistance, make sure your marketing consultant has the industry and functional expertise of non-metallic minerals to deliver deep market and customer insight. 

The prior steps is the brand digital transformation brief, which our marketing consultant develops in collaboration with the client team, to direct communication planning and creative implementation.